People who see a Marquee and stream the promoted release are 3x more likely to stream the artist’s other releases. And, their engagement isn’t limited to the new release - Marquee builds a halo effect for your entire body of work. Marquee can inspire longer-term engagement: Listeners who see a Marquee are more than 2x as likely to save a track or add it to their personal playlists for future listening than if they hadn’t seen the Marquee. What results can I expect?Īfter your Marquee ends, Spotify will report to you how people who saw the campaign engaged with your promoted release, including listens, saves, or playlist adds. Since we remove people who’ve already actively streamed the release from your campaign targeting, you’ll only reach people who haven’t listened yet. If you want a delayed boost, start your campaign after release day. You will likely see higher engagement (e.g., conversion rate, streams per listener). If you want the greatest and quickest impact, start the campaign on release day and coordinate your promotional efforts. Choose a start date that best aligns with your campaign goals. Marquees can start at any time within the first three weeks of your release. When is the best time to start a Marquee campaign? During the campaign, you’ll only reach people who haven’t actively listened yet. ![]() Since Marquee is priced on a cost-per-click basis, we spend your budget only when people actually click on the Marquee.Īlso, to maximize the value of your spend, Marquee filters out people who have already intentionally streamed from the new release. How do the budgets work?īudgets for Marquee campaigns start at $100 when booked via Spotify for Artists, and campaigns run until you spend your budget or 10 days after your campaign starts, whichever comes first. It’s minimally intrusive, helpful to the interested listener, and virtually frictionless. For example, use Marquee to target your Spotify for Artists active audience (including light listeners, moderate listeners, and super listeners) or your previously active audience - depending on your new release goals.Īnd, speaking of the right time, unlike other digital music marketing tools where you reach people when browsing websites or social media feeds, Marquee allows you to promote your music to Free and Premium Spotify listeners the moment they open the app while they’re choosing what to stream. If you have the audience to support it, you can also target audience segments. With Marquee, you can target listeners based on the way they engage with your music. Marquee is the best way to get the right listeners to focus on your new music on Spotify, because it reaches them at the right time. Why should I use Marquee (and not some other digital marketing tool)? Marquee raises awareness about your new release and deepens your connection with an audience who is primed to become more highly engaged listeners and big fans. ![]() To be specific, Marquee is a full-screen, sponsored recommendation of your new release to Spotify Free and Premium listeners who are likely to find your release relevant and stream after seeing your Marquee. This campaign tool grabs listeners’ attention and guides them from the app’s Home screen, directly to your new album, EP, or single. ![]() If you’re a Spotify user, you’ve probably seen a notification recommending new music appear when you open the mobile app - that’s Marquee. What exactly is Marquee? How does it work? Got questions about Marquee? We’ve got answers for you. Finally, Marquee’s reporting measures the impact on music listening and fan engagement. It also reaches listeners right when they're deciding what to listen to rather than when they're scrolling a feed. Marquee, unlike other paid marketing tools, allows artists to target listeners based on their listening history rather than broad demographics or interests. Sure, buying an ad on a social media platform can increase your music’s visibility, but with every step a potential listener has to take to get from that platform to Spotify comes the risk of losing them to the process.Īrtists and their teams wanted new and better ways to engage and develop audiences for their new releases on Spotify, so we developed Marquee to be a powerful promotional tool that serves both the artist and the listener. But ad campaigns like these can be imprecise in their targeting, inconsistent in their results, and unclear when it comes to their impact on listening. Artists and their teams use everything from billboards and digital banners to ads on social media in the hopes of turning the folks who see those ads into listeners and, ultimately, fans. ![]() Dropping new music is all about making the right listeners aware of your latest release at the right time.
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